In the UK, Spotify is introducing a new content option for its users. This feature allows individuals to purchase video-based courses on various topics, including music creation, business, and healthy living. The platform has already been offering music, podcasts, and audiobooks to its users in the UK and beyond.
Spotify is now partnering with educational technology companies such as BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific to offer video-based courses. These courses are categorized into themes like music, creativity, business, and health. Users can access two lessons per course for free as part of the test in the UK. They can also purchase full access to all lessons on the platform’s website.
The courses will be available on both desktop and mobile versions of Spotify. With this new feature, Spotify aims to provide educational creators with a new audience to showcase their video content. Approximately half of Spotify Premium subscribers have consumed podcasts with educational or self-help topics, indicating a strong interest in educational content among users.
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