The three-day X-4 Summit kicked off on Wednesday at the Salt Palace Convention Center in Salt Lake City, hosted by Provo-based company Qualtrics. This management conference is expected to draw around 10,000 business leaders from various industries.
The theme of this year’s conference is divided into two parts. The first part focuses on making businesses more human, while the second part explores how AI is revolutionizing human interactions. Qualtrics specializes in helping businesses understand their customers by collecting sentiment data from customer interactions over the years.
According to Emily Heffter, Qualtrics Spokesperson, in the world of generative AI, that data has become incredibly valuable. The X-4 Summit will address the intersection of human-centered business practices with AI technology and its impact on customer experiences. The conference runs from Wednesday to Friday at the Salt Palace Convention Center, offering insights into the future of business management in the digital age.
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