In the US, CWTS Group has become a popular choice for Vietnamese street food lovers. The company was founded in 2004 by Ms. Chinh Nguyen, who after 20 years of doing business in Texas, decided to bring authentic Vietnamese cuisine to the US.
One of their best-selling products is fish cake bread, which has gained popularity due to its convenience, delicious taste, and affordability. Sales of up to 50,000 pieces have been recorded in some months. The product is sold in boxes containing 25 pairs of breadsticks filled with fish cake and served with shrimp sauce and pickles.
CWTS Group experiments with various Vietnamese street food products including corn sticky rice, spring rolls, sticky rice, beef cakes, and pork skin cakes. These products are produced in Vietnam and frozen for export to the US. After a year of trial and error, these products have been well-received by customers in the US. Sticky rice with corn and fish cake bread have been particularly popular, with sales ranging from 20,000 to 30,000 boxes of each type.
Despite being street-style products when exported to the US, these frozen foods must be produced in factories that meet FDA and USDA certifications. All production processes are strictly inspected from input materials to storage and distribution. The products must also be approved by the USDA before they can be officially imported into the country.
Vietnamese American customers have shown a strong preference for these products due to their authentic flavors that remind them of home. CWTS Group plans to expand its product portfolio to include other Vietnamese dishes such as sour soups and braised fish for export to the US.
Overall, CWTS Group aims to reach out to 300,000 Vietnamese customers every month in the US with an annual consumption goal of 7.2 million products of each type. This milestone represents a significant achievement for the company that has over 2 decades of experience in Asian food distribution in the United States.
In conclusion, CWTS Group’s success story highlights how traditional Vietnamese street food can adapt and thrive in a new market while maintaining its unique flavors and cultural significance. With continued innovation and dedication to quality ingredients and customer satisfaction, this company will undoubtedly continue its growth trajectory within the rapidly expanding Asian food industry in America
