In Canada, Netflix has introduced a new Standard plan with ads for $5.99, while the ad-free option costs $16.49, replacing the discontinued Basic plan priced at $9.99. The changes have been met with disappointment by some users, who are receiving notifications to upgrade to a higher-cost option or accept ads.
In response to these changes, a user in the UK took to Twitter with a humorous message about the price differences between the plans. However, existing subscribers of the Basic plan can continue with their current plan until it is changed or canceled, according to Netflix’s co-CEO Greg Peters.
Peters explained that this shift in pricing is an effort to invest in a wider range of content options for the platform and provide more diverse and high-quality shows to users. He also mentioned that Netflix is willing to periodically adjust prices to keep up with demand for better content. The streaming service is not alone in raising prices, as many top platforms have made similar updates over the past year. These changes reflect the ongoing evolution of the streaming industry as companies seek to cater to consumer preferences and generate more revenue.
