Over the past 13 years, Bell has shifted its focus to convenience, sandwiches, and salads. The outgoing CEO believes that meat substitute products are not yet ready for prime time and predicts that laboratory meat will soon become part of everyday life. He reflects on the challenges and changes in the industry over time, noting how butchers were viewed differently when he completed his apprenticeship 50 years ago.
The CEO acknowledges the shift in social norms and values that affect the recruitment of apprentice butchers today. To attract more apprentices, Bell is working on better communication and training opportunities. He emphasizes the importance of apprenticeships as a pathway to management positions within the company and advocates for fair wages during training.
There is a growing trend towards plant-based meat substitutes and organic products, driven by concerns for animal welfare and the environment. Bell has diversified its product portfolio to include plant-based meat substitutes and other label products. Despite the challenges of taste, naturalness, and price, the CEO believes that the market for meat substitutes will continue to grow.
The future of cultured meat grown in laboratories is also discussed, with Bell highlighting both potential benefits and challenges of this emerging technology. He emphasizes the need for clear labeling and consumer education around cultured meat products. The CEO also addresses the issue of high prices for organic products and how they can be balanced with consumer demand.
As he prepares to step down as CEO, Bell shares his plans to start a consulting company in the food sector and spend more time motorcycling. He reflects on his tenure at Bell, expressing confidence in his successor’s ability to lead the company forward while continuing its commitment to quality and sustainability in its products.
Bell’s strategic investments have brought about significant changes in its operations over time, but there have been challenges along with them. Looking back at his tenure as CEO, Bell envisions a future where Bell continues to innovate and adapt to changing market conditions while remaining committed to quality and sustainability in its products.
