Barstool Sports’ Brian Fitzsimmons shared his insights on the production of unscripted content during the first SVG Digital Engagement Forum. The company targets a younger demographic and has found success in sharing content on social media platforms and their digital spaces.
Fitzsimmons discussed how Barstool Sports balances pre-planned and spontaneous content, leveraging the creativity of their creators to keep their audience engaged. He also highlighted how their use of data and metrics is refining their digital strategy, allowing them to better understand their audience’s preferences and tailor their content accordingly.
One of the key factors driving engagement among Barstool Sports’ audience is the uniqueness of their company. Fitzsimmons emphasized this during the forum, explaining how they are constantly striving to stand out from the competition by creating fresh, innovative content that keeps viewers coming back for more.
To watch more interviews and industry-related conversations from the 2024 SVG Digital Engagement Forum, you can visit SVG’s YouTube channel.
