Yahoo News is launching a reimagined app that incorporates AI-powered technology from Artifact, a news aggregation platform it acquired in March. The goal of the new app is to provide a news experience that is simple, relevant, and useful for each user. With AI features, Yahoo News aims to improve news recommendations, reduce clickbait, and save time through takeaways.
The SVP and GM of Yahoo News expressed their belief that the app can help individuals stay informed, understand the world around them, and enjoy catching up on the news. The integration of Artifact’s AI technology into the Yahoo News app includes a personalized feed where users can select topics and publishers to monitor while blocking keywords and flagging clickbait to control the content within their feed. Users can also share content seamlessly through the app.
Yahoo will introduce a new homepage experience for users featuring a dynamic layout with personalized recommendations and real-time trending topics. This shift towards AI integration across the company’s products signals a commitment to providing a more customized and efficient news consumption experience for viewers.
