XYST Nature & Science Skin Care, a vegan and cruelty-free skincare brand, is undergoing a rebranding initiative to increase sustainability and become a leading skincare brand in India. The brand’s ultimate goal is to achieve 100 Crore revenue within the next three years through this effort.
XYST is well-known for its derma-certified skincare products, which have been rigorously tested on 12 participants for eight days. With an incredibly low irritation score of 0.03%, the value is proudly displayed on all XYST products to showcase their commitment to safe and effective skincare.
Gunjan Agarwal, the co-founder of XYST Nature & Science Skin Care, emphasized that the rebranding initiative aims to highlight the brand’s reputation for offering premium organic products that are supported by scientific research. The new logo and branding reflect the core values that drive XYST’s mission to provide superior and safe products to consumers at an affordable price point. The brand’s focus is to expand its reach across different regions in India while maintaining its commitment to offering 100% vegan, cruelty-free, FDA-approved, and derma-certified products.
The new logo signifies XYST’s strategic shift towards engaging a diverse consumer base throughout India, with a clear aim for growth in the market. By emphasizing its position as a top skincare brand in India, the rebranding effort aims to reinforce the brand’s identity and values to attract new customers. The dark green color of the logo represents the brand’s eco-friendly approach and dedication to producing toxin-free products like Cica and Hemp.
In response to high demand and strategic hires, XYST is preparing to launch new hair care products in the next quarter. The rebranding effort is just the beginning of the brand’s plans for national and international expansion, with redesigned digital platforms and websites featuring premium designs and imagery to reflect the brand’s evolution.
XYST has always prioritized sustainability in their production process by using only natural ingredients that are free from harmful chemicals such as parabens, sulfates, alcohol, artificial fragrances or colors.
The new logo will be launched soon on all their social media channels including Instagram @xystnaturescienceskincare , Facebook @xystnaturescienceskincare , Twitter @xystnaturescience_ , LinkedIn @xystnaturescienceskincare
XYST Nature & Science Skin Care has always been committed to providing consumers with safe and effective skincare products that align with their values of being vegan, cruelty-free, FDA approved
