Women’s College Volleyball: The Growth and Innovation Driving Fan Engagement

Nebraska Volleyball standout player Lindsay Peterson has had an illustrious career both on and off the court. After helping her team win an NCAA title in 2000, she went on to coach at Northern Colorado and Virginia Tech before becoming the Director of Operations at the University of Nebraska. Throughout her career, Lindsay has witnessed firsthand the growth of women’s college volleyball and played a crucial role in its development.

In a recent podcast with Dave Mullins, Lindsay discussed the factors that have contributed to the increased popularity of women’s college volleyball and other collegiate women’s sports. They spoke about how coaches have worked to grow attendance at matches, as well as the world record set for women’s sports attendance last year. This conversation offered valuable insights into the changing landscape of women’s college sports and the innovative strategies being used to engage fans.

Lindsay shared her expertise on how coaches can use social media and other digital platforms to connect with fans and promote their teams. She also talked about how coaches can work with their athletic departments to create more engaging experiences for fans, such as tailgating events or meet-and-greets with players. Overall, Lindsay believes that by working together, coaches and athletic departments can continue to grow women’s college sports and attract more fans to matches.