Wendy’s has recently announced a special promotion for customers to enjoy a free order of French fries on Fridays. This deal, available through the Wendy’s app when customers make a purchase, will be accessible at participating locations across the U.S. and includes all sizes of fries. The Ohio-based fast-food chain has been focusing on expanding its digital presence with over 6,000 locations in America as of the end of 2023.
Following suit with other fast-food chains, Wendy’s is joining the trend of offering deals to customers through their mobile apps. In fact, McDonald’s recently began offering free medium fries for $1 in spending on its app, extending the offer into 2024. Customers can take advantage of this promotion by loading it onto their app and scanning it at the register when making a purchase. It provides a special treat to start the weekend off right and encourages loyalty through mobile apps and promotions.
With the growing importance of digital transactions, fast-food chains like Wendy’s and McDonald’s are finding new ways to engage with their customers and encourage loyalty through mobile apps and promotions.
