The Dallas Stars and Mavericks are both on the brink of making it to the Western Conference Finals in their respective sports, a feat that hasn’t been achieved in over twenty years. This coincidence has brought excitement and increased foot traffic to Victory Park near the American Airlines Center, where local businesses like Black Tap Craft Burgers and Beer are thriving.
Nic Villarreal, Vice President of Operations for Black Tap Dallas, describes the playoffs as a gift for the community. Black Tap’s strategic location near the AAC means they experience a 30 to 50% increase in business on game days. Villarreal emphasizes the importance of knowing the event schedule at the AAC to prepare for these spikes in business.
The influx of fans attending Stars and Mavs games creates a buzz in the area and brings more customers to local businesses like Black Tap. Villarreal mentions the excitement of seeing the community come together and show support for the teams playing at the AAC.
The Stars currently hold a 3-2 lead over their opponents, while the Mavericks also hold a 3-2 edge over Oklahoma City Thunder. The playoff season has brought a surge in energy and business to Victory Park, painting a vibrant picture of support for both teams and local establishments alike.
