Unveiling the Nitty-Gritty of BBC’s AMP Page Consent Settings

AMP pages use Google AMP technology to create lightweight mobile pages. Consent settings on these pages are specific to Amplified Mobile Pages and may need to be set again when visiting non-AMP BBC pages. The strictly necessary data collection that occurs on our web pages is done to ensure that the pages function properly, with this limited information stored on your device without requiring your consent. More information about this data collection can be found on our website.

For optional data collection on AMP pages, your consent allows us to display personalized ads that are relevant to you even when you are outside of the UK. Details about how we personalize ads can be found on the BBC website. You have the option to reject data collection and still see advertisements, although they will not be personalized. To change your settings or opt out of personalized ads, you can click on “Ad Choices / Do not sell my info” at any time. You can also accept or reject data collection by clicking on the respective buttons.