In 2023, BT Group and Uniqoda joined forces to seamlessly migrate Plusnet mobile customers to EE. Their primary goal was customer satisfaction and market share preservation, which they achieved through innovative solutions from Uniqoda.
To overcome historical migration failures, Uniqoda introduced an exclusive content gate strategy that provided special offers to Plusnet customers. The key pillars of communication and problem-solving were crucial to the success of this collaboration.
The campaign launched in May 2023 and saw exceptional results with a migration rate online that exceeded targets by 35% and a conversion rate of 9.8%. The achievement of zero unauthorized usage and a migration rate of 75% surpassed targets by 115%, leading to substantial savings in reacquisition costs.
Plusnet & EE Director Jo Carman praised the partnership for its outstanding results and customer-centric approach in the telecom industry. This success demonstrated how collaboration can lead to exceptional outcomes in a dynamic industry.
The Performance Marketing Awards 2024, held in association with WeShop, recognized the innovative campaign and its unprecedented retention success. The campaign’s focus on putting the customer first and leveraging platform capabilities was highlighted as key factors in its effectiveness.
