Unlocking the Secrets of Influence: Wharton’s Course Offers a Science-Based Approach to Persuasion Techniques

The course “The Art and Science of Influence” offered by Wharton provides an in-depth exploration of the world of persuasion, which is an integral part of our daily lives. Whether it’s governments, corporations, social groups, or individuals, everyone engages in persuasive efforts. This course offers a comprehensive look at influence techniques, focusing on modern theories and ways to present ideas persuasively.

Starting with the basics of negotiations, the course delves into the complex relationship between attitudes and behaviors. It covers cognitive and emotional biases, equipping students with a toolbox of science-based persuasion techniques. Students will learn practical tactics in areas such as data visualization, communicating numbers, and persuasive writing. “The Art and Science of Influence” is more than just a course; it is an exploration of the mechanisms that influence our choices, beliefs, and actions in a world full of persuasive forces.

Upon completing the course, students will be able to demonstrate an understanding of persuasion theories, create persuasive messages based on theory and research, explain why persuasion techniques work or fail using relevant theory and research, and incorporate class materials into the creation of a knowledgeable persuasive campaign.

The Wharton Pre-baccalaureate Program offers an academically intensive opportunity for exceptional high school juniors and seniors to enroll in Wharton online courses. Participants will learn from Wharton instructors, earn a Wharton transcript, and earn college credit for each course completed. With six sessions to choose from and built-in academic support