The United States Soccer Federation (U.S. Soccer) has announced the launch of its new virtual platform, U.S. Soccer Tycoon, on Roblox. This initiative is part of FIFA World 2.0, an update to FIFA’s virtual environment that was launched ahead of the upcoming FIFA World Cup Qatar 2022™ and FIFA Women’s World Cup Australia & New Zealand 2023™.
The German Football Association has also joined U.S. Soccer as the first two Member Associations in the revitalized FIFA World, making this a significant collaboration between two of the world’s largest soccer governing bodies.
Ross Moses, Vice President of Business Ventures at U.S. Soccer, explained that U.S. Soccer Tycoon reflects the Federation’s strategy to explore emerging technologies to connect with new fans and innovate for the future. This collaboration with Roblox and FIFA aims to introduce young fans to soccer and national teams in a sustainable and engaging manner, leveraging the global soccer ecosystem.
Nicole Kusi, Product Manager at U.S. Soccer, highlighted how younger audiences engage with sports differently today and how gaming plays a significant role in introducing fans to their favorite teams and players. Roblox’s platform allows for community engagement, creativity, and most importantly, fun for users.
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