Google-commissioned study reveals high expectations for AI in communication and advertising in Peru. According to the study, a majority of Peruvians believe that artificial intelligence will enhance communication, advertising, and browsing experiences. The American firm recently showcased the latest advancements in artificial intelligence for advertising solutions at its IA Connect event in our country.
The event featured presentations by national and international Google executives who shed light on the potential of artificial intelligence in transforming consumer behavior and enhancing online experiences. Edgardo Frías, general director of Google Peru and Chile, emphasized the positive role of AI as an ally of human talent rather than a replacement. He highlighted the importance of having a clear strategy and business objectives before integrating artificial intelligence tools in marketing and advertising departments of Peruvian companies.
Frías also discussed the growing interest among companies to engage advertising strategy services that utilize AI technology. Furthermore, he shared insights on Google’s initiatives to offer career certificates and scholarships to individuals seeking to acquire new skills in the evolving landscape shaped by artificial intelligence. According to Frías, individuals with a thirst for learning and curiosity about new technologies are essential for adapting and excelling in various roles across different industries.
The event showcased how AI can support marketing departments in various areas such as creative asset production, data-based measurement, media strategy optimization, and maximizing the impact of campaigns. Peru is no stranger to this trend as it has been recognized as one of the countries with significant potential for growth in the field of digital transformation.
In conclusion, AI is becoming increasingly essential for marketing departments worldwide, including Peru. The IA Connect event demonstrated how this technology can support various aspects of marketing operations while enhancing consumer experiences. With continued learning and exploration of AI solutions, individuals can adapt to new roles across different industries while improving their critical thinking skills.
Google’s initiatives highlight the importance of continuous education in developing skills relevant to emerging technologies such as AI. As more companies integrate these technologies into their marketing strategies, it is essential for employees to stay up-to-date with developments in this field.
Overall, AI is set to revolutionize the way we approach marketing communications by providing new opportunities for businesses to reach customers more effectively while improving their overall experience online. As this trend continues to grow exponentially across all sectors worldwide, it is important that we embrace change while embracing innovation towards achieving our goals within our organizations effectively.
