TikTok to Label AI-Generated Content to Combat Misinformation and Promote Transparency

TikTok has recently announced that it will start labeling content created using artificial intelligence (AI) when uploaded from certain platforms. This decision is part of the social media giant’s efforts to combat the spread of misinformation on its platform. TikTok’s Head of Operations & Trust and Safety, Adam Presser, explained the new labeling system during an interview with ABC’s “Good Morning America.”

Presser stated, “Our users and our creators are so excited about AI and what it can do for their creativity and their ability to connect with audiences.” In the past, TikTok has encouraged users to label content that has been generated or significantly edited by AI. The platform also requires users to label all AI-generated content if it includes realistic images, audio, and video.

The new labeling system aims to help users discern between fact and fiction, ensuring transparency and clarity on the platform. By implementing these changes, TikTok seeks to maintain the authenticity of content while embracing the technological advancements provided by artificial intelligence. Presser added, “We believe that this new system will help our community understand how AI is being used in their content creation process, which will ultimately lead to a more informed and engaged user base.”