Local business owners in the Twin Cities are expressing concern over the potential ban of TikTok, with many feeling that it could have a significant impact on their marketing strategies. With over 1.7 billion subscribers globally, TikTok’s algorithms are known for catering to users’ preferences, attracting both praise from marketers and criticism for being addictive.
One local business owner, Esme Murphy from CBS Minnesota, recently spoke with a company called The Formidable Genealogist, which focuses on helping individuals analyze and understand DNA test results in depth. The potential ban of TikTok could potentially impact how this business connects with its target audience and markets its services.
The uncertainty surrounding the fate of TikTok has left many small business owners on edge, unsure of how they will adapt to potential changes in their marketing strategies. The popular social media platform has become an essential tool for reaching and engaging with a wide audience, making its potential ban a significant concern for those who rely on it for business growth.
