Fourteen years ago, The Olde Open Window opened its doors in downtown Brainerd as a gift shop selling antiques and home décor. Over the years, the store has expanded and evolved, adapting to market needs and opportunities. Lynda Boyd, the owner of the store, stresses the importance of flexibility and vision when running a small business.
Initially, Boyd quickly expanded the store within six months of opening, seizing any opportunities that came her way. She notes that the growth of The Olde Open Window has been driven by word-of-mouth recommendations from loyal customers, as well as a strong presence on social media. The tight-knit small business community in the Brainerd Lakes Area also plays a significant role in supporting stores like The Olde Open Window.
Boyd understands the importance of collaboration among local businesses and recognizes that they refer customers to each other and celebrate each other’s successes. As such, The Olde Open Window has become a guide for other small businesses in the area, providing advice and support to those starting out. Additionally, the store features products from over 20 local businesses and vendors, creating a platform for other entrepreneurs to showcase their goods.
Despite facing challenges over 14 years of running her business, Boyd’s commitment to growth and her ability to adapt have allowed The Olde Open Window to thrive. Her dedication to her store and other small businesses serves as an inspiration for entrepreneurs in the area who are looking to follow in her footsteps.
