The wine market is a prime example of how the pandemic has affected the production and sale of alcohol. Before Covid-19 hit, demand for wine was high, but supply could not keep up. This led to domestic brands ramping up production to meet the demand. Now, as the market adjusts, many producers find themselves with excess stock and facing tough competition.
The wine industry is not immune to the challenges faced by other businesses that are not profitable. Winemaking is often seen as an art rather than a business, but if it is not commercially viable, businesses may face closure. In fact, this occurrence is common across various industries like fashion and restaurants.
On a recent episode of the VinePair Podcast, Adam, Joanna, and Zach discussed a San Francisco Chronicle article that highlighted the difficulties faced by California winemakers. They argued that these challenges were more a result of the pandemic’s impact rather than a fundamental shift in consumer attitudes towards wine. The hosts suggested that small winemakers need to be more transparent about their business strategies to better prepare themselves for challenging times.
Joanna discussed the hidden hazards of being too big for the bar while Zach explored whether Burgundy’s low-sulfite wines can reshape tradition. Adam delved into why drink makers seek royal warrants and potential concerns they may have in the current environment.
To listen to more discussions on these topics, tune into the VinePair Podcast on various platforms including Apple Podcasts and Spotify.
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