In a new campaign, AT&T Business is showcasing its latest product: custom sleep pillows with sound recordings of actor Rainn Wilson’s voice. The campaign features the cast of “The Office,” including Rainn Wilson, Jenna Fischer, Craig Robinson, Creed Bratton, Kate Flannery, and Brian Baumgartner.
The group faces challenges like keeping track of inventory and creating social media content to promote their new product. Despite the struggles, with Flannery’s unconventional skills and support from AT&T Business solutions, they successfully launch the site and relax with their new pillows.
The campaign began airing on April 17th and first teased during the Masters golf tournament in mid-April. It highlights the enduring appeal of “The Office” and its cast of characters, who have appeared in various advertising campaigns over the years.
The creativity of the campaign showcases how familiarity can be used to create humorous and engaging content for viewers.
