The NBA is on the verge of securing new TV deals that could potentially double the value of their current contracts. This has caught the attention of the NFL, as more money networks and streaming services can offer the NBA, the more they may be willing to pay the NFL for their broadcasting rights.
NBC is reportedly considering paying $2.5 billion annually to the NBA for a package of games. This kind of money would make the NFL envious and eager to renegotiate their own deals. The NFL holds incredible value for networks due to their ability to draw large live audiences. They have leverage to demand higher payments, although they are unable to renegotiate their deals for another five years. There is no doubt that when the time comes, they will explore all options to maximize their profits.
