Maye Musk, the mother of Elon Musk, is a celebrity in her own right at the age of 76. She has gained recognition and a significant following due to her modeling, dietitian work, and parenting Elon Musk. With 1.5 million Instagram followers and appearances on the cover of Sports Illustrated, Maye Musk has become a well-known figure in China for her elegant and sophisticated images.
Chinese people appreciate women who embody these qualities, which has made Maye Musk popular in the country. Nadira Aisikaer, a Chinese makeup artist who did Musk’s makeup, described being starstruck by the experience. Altman Peng, a professor at the University of Warwick in the UK, sees Maye Musk as the perfect idol for Chinese women who want to balance their careers with family life while staying attractive.
Maye Musk’s memoir was a bestseller in China in 2019, making her an influencer for Chinese brands. She has also endorsed products on Chinese social media and sold over 140,000 waistbands after posting about them. Additionally, she shared photos of flowers sent by her son Elon for Mother’s Day and Teslas in China on her social media accounts.
Despite lagging sales in China, Tesla is making efforts to strengthen its business in the country. Elon Musk visited China in April to address the decline in sales. Maye Musk’s presence and promotion of Tesla could potentially aid the company’s efforts to increase sales and gain popularity among Chinese consumers.
