As the 2024 Paris Olympics near, athletes are in their final preparations. To provide daily updates on this highly anticipated sporting event, a media outlet has taken a unique approach by using artificial intelligence (AI) as a reporter.
NBC, the American network, has enlisted AI to cover the games. The technology has been trained with the voice of renowned sports commentator Al Michaels, who personally guided the AI with his own voice. This will allow for custom recaps specifically tailored to fans and streamed through NBC’s Peacock platform.
A team of editors will closely monitor the content produced by the AI to ensure its accuracy and quality before it is shared with the audience. However, debates continue among industry professionals and experts regarding the regulation and ethical use of AI technology in reporting on sporting events. While some see potential for innovation and improvement, others raise concerns about privacy and transparency.
As the Paris Olympics draw closer, the role of AI in reporting on these games will be closely watched and evaluated by both fans and industry experts alike.
