In South Korea, authorities are currently investigating the popular Chinese e-commerce app Temu for suspected false marketing and unfair competition practices. The app, which has rapidly expanded into multiple countries with aggressive online marketing strategies, is accused of false advertising and unfair competition.
Temu entices customers with discounts and incentives, such as spin-the-wheel promotions, but some consumers have complained about the quality of products and minimum purchase requirements. This has led to increased regulatory interest in the app’s operations, particularly in light of growing tensions between the US and China.
In addition to facing scrutiny in South Korea, Temu has also faced criticism in other countries for its business practices and financial disclosures. The company’s fast expansion into new markets has raised concerns about its operations, particularly amid growing tensions between the US and China.
Recently in France and Britain, Temu faced backlash for a campaign offering shopping vouchers to new customers. This campaign was ultimately ended due to concerns about the use of customer data. Despite not commenting on the recent investigations in South Korea, it is clear that Temu’s market dominance and aggressive marketing tactics have led to increased regulatory interest and consumer complaints in multiple countries.
