Target’s AI-Powered Chatbot Enhances Shopping Experience for Team Members and Customers Alike

Target to Launch GenAI Technology for Store Team Members Nationwide

In nearly 2,000 Target stores, hundreds of thousands of team members will have access to Store Companion, a new AI-powered chatbot designed to assist them and enhance the shopping experience. This personal assistant tool can be accessed through a handheld device and provides quick help on tasks such as signing up guests for a Target Circle Card or restarting a cash register.

Target is also using AI technology to improve its digital services. Improved product pages and smart search features on Target.com make it easier for customers to find products they are looking for. For instance, searching for “summer party” will display relevant items such as party supplies and snacks, making online shopping more convenient.

The company is committed to exploring more AI innovations in the future to provide an exceptional experience for both team members and customers. Keep an eye out for more exciting advancements from Target in the near future.

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