Swiss Post is making significant changes to its operations in response to shifting customer preferences. With fewer people visiting post office branches, the state-owned company is reducing the number of branches it operates. By 2028, Swiss Post aims to reduce the number of branches from 769 to around 600, representing a reduction of about a fifth.
The shift towards digitalization in everyday life has led to a decrease in the need for traditional postal services. People now only visit post offices when there is no digital alternative available. To adapt to these changing needs, Swiss Post is exploring new ways to provide its services, such as partnering with village shops and kiosks.
While some may be concerned about the reduction in post office branches, Swiss Post is committed to maintaining its extensive network of locations. The decision to reduce the number of branches is driven by factors such as declining postal volumes and operational losses. Swiss Post is also looking at ways to streamline its operations through natural attrition rather than layoffs, in order to find a balance between its public service mandate and the changing demands of the market.
Looking ahead, Swiss Post is considering expanding its range of services beyond traditional postal offerings, with a focus on IT services and partnerships with other industries. While this strategic shift reflects the company’s search for relevance and growth, questions remain about the role of a state-owned entity in a rapidly evolving business landscape.
To address concerns about the changing landscape of postal services, Swiss Post may need to reevaluate its business model and consider the implications of privatization. By defining its core services more clearly and opening up opportunities for private sector involvement, Swiss Post could adapt more effectively to the demands of the market while also meeting the needs of its customers in a competitive business environment.
