Suzanne Everett, a highly experienced data and technology expert, has been appointed as head of technology at Digitas New Zealand. In her new role, Everett will oversee the agency’s digital and MarTech technology capabilities in New Zealand while also enhancing the agency’s Salesforce Marketing Cloud (SFMC) offering.
Bringing over two decades of experience to Digitas, Everett is well-versed in data-driven digital marketing and customer experience across various categories. Prior to joining Digitas, she was a solutions architect specialist at IAG where she led the design for technology projects in the product and services division. Her expertise lies in bridging the gap between technology and creativity through human-centered design and agile project delivery.
Everett expressed her excitement for her new role at Digitas, highlighting the opportunities to blend creativity and technology to create impactful experiences for people and brands. She is eager to work alongside the team, driven by their shared vision and passion for innovation.
Mark Cochrane, chief connections officer at Publicis Groupe New Zealand, welcomed Suzanne to the Digitas team. He emphasized the agency’s commitment to investing in specialist expertise within the Publicis Groupe Connected Platform. Cochrane believes that Everett’s leadership and track record will play a crucial role in uncovering tailored opportunities to meet the needs of clients.
