Introduced in Japan in 2005, “Suntory -196℃” has quickly become a popular alcoholic drink that uses Suntory’s unique technology to capture the full flavor of fresh fruits. The beverage is well-loved by many for its refreshing taste, and to showcase the secrets behind it, a “-196℃ Black Technology Laboratory” was created on Douyin.
The laboratory is specifically designed to engage with a younger audience and provide exciting surprises while exploring the enchanting black magic of the drink. In the laboratory, the production process of the signature “-196℃ method” begins by rapidly freezing fruits in liquid nitrogen at -196℃ to preserve their flavor. Once the fruits are frozen, they are crushed and soaked in alcohol, adding a bold fruity essence to the final product known as “Suntory -196℃”.
The unique process has allowed the brand to push boundaries and achieve incredible feats such as freezing ramen, freezing and crushing durian, and even freezing bubbles. Through the utilization of -196°C black technology, Suntory has been able to innovate and create a variety of unique flavors that inspire creativity and bring delight to consumers. The brand’s commitment to innovation and craftsmanship is evident with millions of views and thousands of likes on their content showcasing the wonders of “Suntory -196℃” and the capabilities of the -196°C black technology laboratory.
