Inspired Thinking Group (ITG) and Comcast Technology Solutions (CTS) have recently announced a strategic partnership and integration between CTS’ AdFusion ad management platform and ITG’s Storyteq’s Creative Automation platform. This collaboration aims to automate omni-channel creative versioning at scale, assisting brands in improving their ad operations and creative processes across various digital channels, including online video and linear TV.
Through the integration, AdFusion’s data-driven ad management capabilities work seamlessly with Storyteq’s platform to automate and scale omni-channel creative versioning. By combining these technologies, the joint solution aims to bridge the marketing execution gap by enabling brands to deliver creative campaigns at scale quickly and cost-effectively to achieve their business goals across different channels and markets.
Ken Madsen, Chief Marketing Technologist at ITG, emphasized the shared commitment to innovation with the integration of Storyteq and AdFusion. This collaboration aims to provide major brands with streamlined processes and easy collaboration across all aspects of their creative marketing operations, ultimately improving the speed at which campaigns are brought to market while enhancing the quality and consistency of their content.
Bart Spriester, Senior Vice President and GM of Streaming, Broadcast & Advertising at Comcast Technology Solutions, highlighted Storyteq’s reputation for helping creative and marketing teams automate their creative production and activate on-brand marketing campaigns with efficiency and scale. This expertise, combined with AdFusion’s ability to streamline ad operational workflows, supports brand advertising campaigns in being versioned, managed, and deployed effectively.
