In May 2023, Yuri Kim, brand director, shared a video on Instagram showcasing the unique fashion sense of her parents. Aki and Koichi Kim, an elderly couple with a mix of independent Japanese brands and Southern California influences, began regularly posting their ‘outfits of the day’ on Instagram and TikTok. Aki, 73, would start the videos by pressing record, walking back to hug her husband Koichi, 75, before giving a twirl. Their social media presence quickly grew, reaching 915,000 followers on Instagram and 318,000 on TikTok in just over a year. To enjoy these benefits as well as unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker
Social Media Phenomenon: The Inspirational Story of an Elderly Couple’s Unique Fashion Sense
