New World Foods, a subsidiary of Valeo Foods Group, has launched SIDES, a new line of healthy snacking products created in collaboration with the popular YouTube group, the Sidemen. These high-protein, low-calorie meat snacks come in three flavors – Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak – inspired by the Sidemen’s successful chicken shops that are expanding across the UK.
The idea behind the SIDES range is to combine the success of New World Food’s Wild West Steak Strip ambient range with the massive appeal of the Sidemen, one of the biggest YouTube creator groups globally. These meat snacks offer a healthy snacking option to consumers looking for alternatives to high-calorie and high-sugar snacks available in the market.
James Newitt, CEO of New World Foods, expressed his excitement about launching three SIDES flavors as part of a range of healthy snacking products aimed at both existing and new meat snacking consumers. He is eager to see customer response to these innovative products.
The Sidemen, consisting of popular YouTube personalities like KSI, Miniminter, Zerkaa and others have combined subscriber reach over 150 million. They have ventured into FMCG space with SIDES being a key part of their global growth strategy.
Ethan ‘Behzinga’ Payne mentioned his excitement about seeing people enjoy freshly cooked fried chicken at SIDES restaurants and expanding into retail with these healthy snacking options. Robin Mehta CEO of SIDES highlighted unique flavor profiles of their sauces that were combined with Wild West Brand expertise to create top-notch meat snack range with potential for growth both in UK and internationally.
