In a departure from the growing trend in the video game industry, Nintendo President Shuntaro Furakawa has announced that his company will not use generative artificial intelligence technology for its projects. During a recent meeting with investors, Furakawa acknowledged the benefits of this cutting-edge technology but warned of potential copyright issues.
Furakawa argued that generative AI, although more creative, has intellectual property rights challenges. He emphasized that Nintendo’s decades of experience in creating video games and its unique value proposition make it difficult for technology to replicate entirely. Electronic Arts, Take-Two, and Ubisoft have all been using generative AI to improve gameplay and speed up development while lowering costs for their projects.
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Overall, Furakawa’s decision to not use generative AI technology reflects Nintendo’s commitment to preserving its unique identity and expertise in creating high-quality video games.
