TelevisaUnivision, a Spanish-language television company, is teaming up with technology company Shopsense AI to engage viewers in shopping during events like the Latin American Music Awards. This year’s award show lineup includes a variety of artists, with Becky G and Thalia as show hosts and performers.
During the awards ceremony, viewers will be prompted to check out a curated collection of products related to the celebrities featured in the program. The goal is to enhance the viewing experience and provide an interactive opportunity for the audience.
Shoppable TV has become a trend across various television companies, and Shopsense AI uses QR codes and specific URLs to lead viewers to a digital store tailored to the show they are watching. Four curated collections will be offered related to the Latin American Music Awards: fashion inspired by host Alejandra Espinoza, products reflecting the show’s aesthetics, items tied to regional Mexican and urban music, and affordable apparel for fans to dress like their favorite artists.
TelevisaUnivision’s president of U.S. advertising sales and marketing, Donna Speciale, expressed enthusiasm about the partnership with Shopsense AI. The goal is to create a seamless integration of retail into the content, giving partners the chance to reach a wider audience and connect with consumers in more ways. With this collaboration, viewers can shop while watching their favorite music awards show without leaving their couch.
