The hit series “Bridgerton” has made a significant impact on the British economy, boosting it by 275 million pounds (327 million euros) in just five years. The romantic drama, set in the early 19th century, has helped to support almost 5,000 local businesses. In celebration of these figures, Shonda Rhimes, CEO of Shondaland, will open the London Stock Exchange on Friday.
According to Rhimes, “The Bridgerton universe holds a special place in our culture,” resonating with young and old alike and generating conversation around important topics like love, family, and social status. She added that “the series have had a huge impact on the UK economy,” boosting it by a quarter of a billion pounds in just five years and supporting thousands of jobs and businesses.
Netflix calculated these figures by taking into account both direct and indirect expenses related to the production of “Bridgerton.” This includes money spent at other companies or purchases made for production. However, the amount does not include other benefits that “Bridgerton” has brought about, such as increasing employee income, themed events and activities, tourism, and stores that sell merchandise.
Anna Mallett from Netflix also highlighted the cultural impact of “Bridgerton,” noting how the show has inspired countless viewers to start their own families and pursue careers in the arts. Julia Hoggett from the London Stock Exchange expressed her delight at celebrating “the significant economic and cultural impact” of the UK’s film and creative industries.
