Caffeine recently made a deal with LIV Golf to enhance its sports programming. However, the social streaming sports platform, which had received significant investments from companies like Fox, Disney, Cox, Andreessen Horowitz, and Greylock, suddenly closed its doors on Wednesday. The company cited lack of profitability as the reason for shutting down and indicated that they are exploring new opportunities for the future.
Despite efforts to pivot towards niche sports leagues, live events, and sports creators, Caffeine’s closure means that its streaming deal with LIV Golf will come to an end prematurely. Before its closure, Caffeine boasted over 60 million monthly active users and partnerships with over 150 sports organizations, event organizers, content creators
