Sherwin-Williams, a leading paint company with more than 4,800 stores across North America, is dedicated to providing exceptional products and resources to both DIY enthusiasts and professional painters. The company offers exclusive products and personalized service to help customers make confident color selections.
Sherwin-Williams has recently launched a new app powered by AI technology that simplifies the color selection process for homeowners. The next-gen color tool aims to make it easier for homeowners to try out colors instantly and order samples seamlessly through the app.
Sue Wadden, Sherwin-Williams director of color marketing, explained that homeowners who enjoy design and DIY projects often struggle with selecting the right paint color for their projects. With an average of consulting 10+ touchpoints before making a decision, the color selection process can be overwhelming. The new color technology is intended to help homeowners find the right color with confidence and without stress.
The Sherwin-Williams Color Expert app uses innovative AI color technology to identify colors already present in a room and provide users with tailored paint color suggestions based on their existing space. By simply uploading an image of the desired room, the app can instantly recommend wall colors that complement other items in the space, such as furniture and décor. This groundbreaking technology aims to streamline the color selection process and provide homeowners with personalized color recommendations.
Overall, Sherwin-Williams continues to enhance its digital capabilities by utilizing its color data and expertise to create personalized tools that make it easier for homeowners to select the perfect paint colors for their projects.
