In 2019, Liath Restaurant in Blackrock, founded by chef owner Damian Grey, launched its new Irish Ultra Premium Whiskey Brand, SENSES. This innovative brand is the result of a unique collaboration between Grey and Rupert Egan, Master Bonder of Egan’s Irish Whiskey. SENSES offers a world-first experience by allowing each of the five foundations of taste – Bitter, Sour, Salt, Umami, and Sweet – to be experienced through five individually crafted and finished 23-year-old Single Malt Irish whiskeys.
Circle Content played a key role in conceptualizing and developing the entire launch for the SENSES brand. The team created a Brand Film, Stills Photography to 3d Bottle Renders from their studio in Deansgrange. The goal was to evoke a marriage between science and intuition in the brand’s aesthetic. The aim was to showcase the combination of precise science with instinctive creativity to offer a transformative experience to consumers.
Launched in 2019, Liath Restaurant is a Two-Star Michelin restaurant that explores and challenges preconceptions of the senses through eight seasonal menus that dive into the five building blocks of taste – Bitter, Sour, Salt
