Scent-ual Advertising: McDonald’s Unleashes the Power of Olfactory Pitching

McDonald’s has taken an unconventional approach to advertising by introducing billboards in the Netherlands that emit the aroma of their famous French fries. These billboards appear plain at first glance, but they are designed to release the scent when people are within five meters of them. This is the first time a billboard has been used to spread the smell of McDonald’s food.

The concept behind this innovative advertising campaign is to leverage the familiar scent of McDonald’s to attract customers to their restaurants. The billboards were strategically placed within 200 meters of McDonald’s locations to entice passersby with the enticing smell of their fries. By creating a sensory experience that enhances brand recognition, McDonald’s hopes to drive traffic and sales to their restaurants.

In a promotional video for this campaign, McDonald’s officials explain how ventilators were used to “suck and diffuse” the scent of McDonald’s fries, which were placed inside the billboard. This unique advertising approach showcases McDonald’s commitment to thinking outside the box when it comes to marketing their brand and products.

This unconventional advertising campaign is just one of many creative ways that McDonald’s continues to connect with consumers and promote their products in engaging and interactive ways. In addition to this new initiative, McDonald’s recently announced that they will begin selling Krispy Kreme doughnuts in all U.S. stores starting in 2024. As they continue to innovate and evolve, it will be exciting to see what other unique approaches they take in promoting their brand and products in the future.