The Atacadão store, the first of its kind opened by the Carrefour group in France, is a unique shopping experience for customers looking for competitive prices on a wide range of products. The store, located in the O’Parinor shopping center in Aulnay-sous-Bois, offers deals such as three kilos of minced beef for 27 euros, Coca Cola without sugar for 1.60 euros, a two-liter bottle of Carrefour orange juice for 3.23 euros and many more.
Customers like Nadia, a stay-at-home mother, take advantage of bulk deals like 30 kg of sugar at once to save money. Legal representative Célia travels from Sannois to see the new offer and finds products like Lays crisps, Coke, and Kinder Country at affordable prices. Muriel, a nurse and mother of a large family, is thrilled to stock up on items in bulk at the store.
The Atacadão store operates six days a week from 7 a.m. to 9 p.m., offering a wide assortment of 13,000 references that can rise to 20,000 depending on the season. Half of the products are national brands, a quarter are Carrefour brands, and the rest are items dedicated to professionals. With a focus on low prices and quality products, Atacadão aims to be the least expensive option in its catchment area.
To achieve its goal of low prices, Atacadão has compressed all costs, including streamlined logistics
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