Salient Global has recently appointed Tyler West as the leader of its business development efforts for the group and its subsidiaries, marcomms agency Candor and creative agency Honeymoon. With almost 15 years of experience in the field, West brings a wealth of knowledge and expertise to his new role. He most recently worked at Vericast, where he played a key role in leading digital brand strategy for the company’s innovation team and driving growth in various areas such as CTV, digital audio, and retail media network business. Prior to Vericast, West held business development director positions at Crispin Porter Bogusky and Deutsch LA, and started his career at Olson, where many Salient leaders also began their careers.
In his new role at Salient Global, West will serve as a partner and VP of growth. He will report to Daniel Welch, Salient’s senior managing partner and head of growth. Welch praised West for his boundless energy, passion, and dedication to delivering exceptional work for clients and brands. He believes that West’s experience will be instrumental in ensuring the continued growth and success of the group, enabling them to produce compelling and innovative creative work, brand strategy, public relations, and communications for their client partners.
West’s appointment represents a strategic move by Salient Global to strengthen their business development efforts and enhance their capabilities in delivering top-notch services to their clients. With West’s extensive experience and proven track record in the industry, he is well positioned to drive growth and lead the group and its subsidiaries to even greater success in the future.
