Luster is a cutting-edge AI technology that aims to revolutionize sales training and performance by offering personalized practice environments, skill drills, and real-time insights into individual and team skill levels. The technology’s generative AI discourse engine allows sales teams to enhance their skills without relying on customer interactions or ineffective role-plays.
Christina Brady, CEO and Co-Founder of Luster, stressed the importance of training without putting customers at risk. With Luster, sales teams can avoid practicing on customers and receive impactful feedback on their skills. The predictive enablement technology not only helps close skill gaps at the individual level but also enables sales teams to sell more effectively, ultimately providing measurable ROI for sales leaders.
By leveraging the power of AI, Luster aims to transform the way sales professionals develop and refine their skills. The technology’s personalized practice environments offer drills for practicing skills like objection handling and value proposition delivery, providing a safe space for sellers to improve their abilities without putting customers at risk. With real-time insights into individual and team skill levels, sales leaders can identify areas where additional training is needed and tailor their approach accordingly. Overall, Luster is an innovative solution that will help sales teams enhance their skills and achieve greater success in their roles.
