As the retail landscape grows more competitive, even small technological advancements can offer significant advantages in attracting and retaining customers. Recently, Sam’s Club has introduced AI-powered exit technology in over 120 of its retail locations to improve customer experience by reducing wait times. This move is in response to Amazon’s decision to scale back its Just Walk Out technology, which allowed customers to shop without going through a traditional checkout process.
Dr. Dinesh Gauri, a Professor of Marketing at the University of Arkansas specializing in retail and grocery market research, offers insights into the potential and challenges of these emerging technologies in the retail industry. His expertise sheds light on the strategic implementation and scalability hurdles associated with these technologies in various retail settings.
Key points from Dr. Gauri’s analysis include concerns about the scalability of AI-powered exit technology in larger stores with extensive inventories. Sam’s Club’s approach of testing this technology in smaller stores first provides valuable insights that could inform potential rollouts in larger Walmart stores. If effectively implemented, these technologies have the potential to enhance the checkout experience and improve overall customer satisfaction.
Other retailers and grocers should closely monitor these developments as successful implementation at Sam’s Club could set a new industry standard for customer service and efficiency. Dr. Gauri emphasizes that while technological innovation is the way forward, it must be accompanied by careful consideration of practical aspects to ensure that AI solutions enhance customer service efficiency. This article was written by MarketScale
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