Spotify has recently enhanced its music streaming platform with artificial intelligence (AI) tools that assist premium subscription users in creating playlists and discovering new songs and artists. The Playlist tool, which is currently in beta for Premium users in the UK and Australia on both iOS and Android, allows users to open a chat within their library and write descriptions of the music they want to listen to, resulting in a customized playlist based on their request.
Spotify’s AI-powered tool within Playlist supports a variety of descriptions, including references to places, animals, activities, movie characters, colors, and emojis. The company notes that the most successful playlists are generated with prompts containing a mix of genres, moods, artists or decades. This new feature was introduced at the end of last year along with other AI-based features like a DJ tool that recommends and comments on songs.
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