TikTok has recently launched a new tool called Symphony Digital Avatars, which utilizes generative artificial intelligence (AI) to help content creators and advertisers expand their reach on the platform. This innovative tool is aimed at professional users, including content creators, advertisers, and companies. Its primary objective is to enhance the dissemination of content by providing AI-generated avatars of real people from diverse backgrounds, creating a more human-like connection with audiences.
Symphony Digital Avatars comes in two categories: pre-designed avatars created with licensed actors for commercial use and custom avatars designed to represent a creator or brand spokesperson with multi-language skills. The avatars can be used in various ways, such as live streaming, video editing, and ad campaigns. Additionally, TikTok offers AI Dubbing, a feature that automatically translates videos into over ten languages and dialects. This tool uses advanced machine learning algorithms to detect the original language of a video, transcribe it, translate it into multiple languages simultaneously and create a dubbed video in the chosen languages.
Another initiative by TikTok is Symphony Collective, which brings together content creators, agencies, and thought leaders to discuss responsible use of AI in creative marketing. This collaborative platform aims to explore the ethical implications of AI in marketing strategies and how it can be used effectively without compromising user privacy or safety.
With these tools and initiatives, TikTok is revolutionizing content creation and dissemination on its platform through the use of generative AI technology. By providing creators with powerful tools that enable them to create engaging content that resonates with their audience while also ensuring ethical considerations are taken into account.
