2023 was a pivotal year for small and medium-sized businesses as they began to harness the power of generative AI to drive new streams of revenue and enhance productivity. Tools like Gemini enabled business owners to create ad campaigns, reach new customers, respond to inquiries faster, and generate business insights in minutes. This marked just the beginning of how AI-powered tools are revolutionizing creativity, productivity, and opportunities for businesses and communities.
Research shows that 82% of small business leaders who are already using AI believe it will enhance their business productivity in the next two years. Embracing new technology has become essential for businesses looking to expand and thrive in today’s digital landscape.
For example, Wisecut co-founder and CEO Ivo Machado utilized AI tools to transform his video editing business. After leaving Brazil for the U.S. eight years ago, Ivo recognized the potential of AI in streamlining editing processes. With the help of his brother Vicente, Wisecut was launched in Miami in 2019. By leveraging Google Search and participating in the Google for Startups Latino Founders Fund, Wisecut saw tremendous growth in 2023, increasing their user base by 4,000% and tripling their employees. Today, Wisecut’s AI features serve half a million creators by automating editing tasks such as cutting, adding subtitles, and more, saving them valuable time.
The success story of Wisecut demonstrates the transformative impact that AI can have on businesses willing to embrace new technology and innovate. As AI continues to evolve and improve, the possibilities for growth and efficiency in the business world are endless
