In today’s world, social media has become an essential tool for gathering business intelligence. While most attorneys view it as a distraction or simply a marketing tool, there is much more that can be gained from it. By leveraging the power of social media to access new sources of business intelligence, you can become a business development and management superstar.
In a recent episode of the Non-Eventcast podcast, Betsy Munnell from EHMunnell shared insights on how to use social media for business intelligence. Host Jared Correia started the conversation by discussing Betsy’s transition from being a lawyer to coaching attorneys on business development. Betsy then shared strategies for getting lawyers to engage with social media and using these tools to gather business intelligence related to their practices.
The discussion also touched upon how Twitter has become a breaking news service and how LinkedIn is a great platform to connect with other professionals. Betsy emphasized the value of customer relationship management (CRM) tools for law firms and shared her thoughts on the future of AI in the legal industry.
If you feel like you are not getting the most out of your social media platform, it might be time to rethink how you are using it. The Non-Eventcast podcast episode offers refreshing insights to help you get started. Additionally, you can explore the CRM Buyers Guide at the Non-Event for more on the latest resources. Jared Correia, a consultant and legal technology expert, hosts the Non-Eventcast, the featured podcast of the Above the Law Non-Event for Tech-Perplexed Lawyers.
