At our annual business messaging event, we shared exciting updates on WhatsApp to help businesses and individuals communicate more effectively. Messaging plays a crucial role in getting business done, whether it’s answering customer questions or finalizing a purchase.
To further enhance customer service, AI tools are being implemented on WhatsApp to better assist businesses in helping customers and promoting products. The AI is being trained to respond to popular customer inquiries, allowing businesses to quickly provide the information their customers are seeking. In addition, AI is being integrated into Facebook and Instagram ads to encourage customers to make purchases or complete their shopping carts with discounts.
In Brazil, India, Indonesia, and Colombia, Meta Verified is now being rolled out on the WhatsApp Business app. This verification badge signifies that a business has registered its information with Meta, providing enhanced account support and protection from impersonation. Businesses with Meta Verified can utilize WhatsApp across multiple devices for their employees, improving communication and customer service.
WhatsApp is also introducing a new feature that allows users to call larger businesses with just one tap. Whether it’s a complex travel request or opening a new account with a bank, a quick call can be the most effective way to get help. This feature is currently being tested and will be expanded to more businesses in the near future.
Overall, these updates aim to make WhatsApp an even more valuable tool for businesses looking to improve communication and customer service while streamlining operations.
