During its WWDC 2024 conference, Apple unveiled its AI strategy, introducing a series of powerful, intuitive, integrated, personal, and private features known as Apple Intelligence. These features will be available this fall on iPhone, iPad, and Mac devices. Initially only in English, they utilize a combination of device- and server-based generative AI models to enhance the user experience.
Apple Intelligence offers a range of advanced tools designed to personalize interactions while maintaining privacy. One practical example is email analysis that can identify related contacts and offer guidance without compromising privacy. Another interesting feature is image generation that allows users to create caricatures resembling contacts in their address book and send them via Messages. These features will be available on devices like the iPhone 15 Pro with the A17 Pro chip, iPads equipped with Apple Silicon starting from the M1, and Macs with Apple Silicon processors.
One highly anticipated feature is the revamped version of Siri powered by Apple Intelligence generative AI models. The new Siri features a revamped user interface with detailed responses displayed in cards. Siri can now understand context, eliminating the need to repeat information in subsequent requests and offering deeper knowledge of Apple products to provide assistance with specific features. With iOS 18 beta release date set for summer 2024, users will have access to ChatGPT models through their OpenAI account within the Apple ecosystem. This provides additional writing tools and features that expand user options for sophisticated AI models.
Overall, Apple’s AI strategy aims to enhance user experiences by personalizing interactions while prioritizing privacy within the Apple ecosystem.
