A recent study by researchers from the Center for Data Science and Complexity for Society at the Department of Computer Science at Sapienza University of Rome, published in “Nature,” has revealed that human behavior on social media remains consistent over the past 34 years, despite significant changes in platform technologies, social conditions, and algorithms.
The research analyzed data from various platforms such as Facebook, Reddit, Gab, Youtube, and USNET, totaling over 500 million comments. The findings indicate that there are recurring patterns of interactions among users that have remained consistent over time.
One of the key findings was that toxic interactions on social media do not deter user engagement. Individuals continue to participate in conversations even amidst highly polarized discussions. It was noted that each user contributes to toxicity to some extent and the importance of single individuals or groups is marginal in this context.
Despite the presence of toxic content and evident polarization of online discourse, conversations persist rather than being disrupted by negativity. Researcher Walter Quattrociocchi emphasizes the surprising resilience of the social media ecosystem to toxicity, suggesting that this characteristic could have significant implications for electoral outcomes worldwide in the coming months. In response, the Center for Data Science has established an observatory to monitor upcoming elections globally, including in Italy, the USA, and India.
The analysis highlights polarization as a key factor contributing to toxicity on social media. Despite the presence of toxic content, user engagement remains high, indicating a complex relationship between toxicity and participation in online discussions. The study’s findings shed light on enduring patterns of behavior on social media and potential implications for electoral processes on a global scale.
